Identity redesign proposal for eight Inc. architecture
studio with 90+ designers, 8 locations on 3 continents.
Their holistic approach has generated extraordinary value for clients like
Apple, Citibank, Virgin Atlantic and Tesla.
Inital logo, a plain number 8, did not represent them well. It could be misleading and did not
have an additional value to it. So my creative solution for this was to make it more unique, iconic and easy to apply
across various branding materials. I played with positive and negative space but still had in mind
not to loose legibility of the number.
In addition to the logo, an image based website was also created. As well as a basic
stationary which is accompanied with orange color and copper foil on bussines cards.
2013, Art direction & design.