Titan HST focuses on individuals and organizations concerned with campus safety. Creating a brand identity that reflected trust and safety with the accessibility of a mobile application was essential. A variety of materials, from print to web, were designed to fit within Titan’s new branding. Titan HST’s icon was formed by merging a shield illustration with cellular signal bars. Adding a colorful and bright color scheme to the brand demonstrates a friendliness that can be used across all platforms, from mobile screens to brochures to business cards.
With a brand new identity, modern styling and informative content were developed for the website. The overall design and navigation were kept minimalistic, and the integration of bright colors and modern typography reflected the identity Titan HST was looking for.