Corporate branding: Zerxes, a music streaming service (September to November 2016)
Zerxes is a mock-brand business that I was asked to come up with for my Corporate Branding course. I was assigned the music industry, so as a smartphone-wielding citizen of the modern world, I naturally gravitated towards an SNS-based streaming service where users can interact and share musical interests with one another. When I think of Zerxes, I think about connection, energy, and youth. In my design, I wanted the logo to manifest those three key ideas and for it to convey the active interaction between users and the playfulness of the company.
Zerxes is a mock-brand business that I was asked to come up with for my Corporate Branding course. I was assigned the music industry, so as a smartphone-wielding citizen of the modern world, I naturally gravitated towards an SNS-based streaming service where users can interact and share musical interests with one another. When I think of Zerxes, I think about connection, energy, and youth. In my design, I wanted the logo to manifest those three key ideas and for it to convey the active interaction between users and the playfulness of the company.
Zerxes Business Card
Zerxes Website Mock up
Intro (Home) Page
Zerxes Graphic Standard Guide
Zerxes GSG Full Version (Enjoy!)
