Pacific Coast Tennis
Pacific Coast Tennis is a tennis academy located in San Diego, CA. They teach the fundamentals and ideals of tennis to juniors and adult while keeping love of the center of their program. Their vision was to have an identity that reflected both friendliness and athleticism. Developing a logo design and print collateral that aligned with their passions was key to a successful project. PCT clinic color palettes and athletic imagery were used as inspiration throughout the design projects.
The logo below was inspired by two main elements: ocean waves (tribute to PCT’s proximity to the ocean) and the movement of tennis balls (essential component of the sport). Both elements represented Pacific Coast Tennis, so I developed a hybrid of the two elements in their logo design.