Each year at the NAMM Convention (National Association of Music Merchants), Samson unveils it's newest product lines for the oncoming year. And with each year, we develop a new, specialized catalog highlighting these products to act as informative giveaways.
The challenge for this piece was in building on a style that was put forth in the previous year; making it more visually pleasing while allowing all subsequent materials (product cut-sheets, booth graphic, etc.) to remain relevant and cohesive. Areas such as the masthead for each page were improved upon, while areas such as the cover and back cover utilized more striking imagery than in previous years, supplemented by a UV Laminate over the cover text and back image.