Ginger Mania is a product line of unique handmade ginger beer of growing popularity. The drink is great for mixing cocktails which naturally leads to attempts to address bartenders and bar owners. As a part of this effort special workshop was being planned. During the event the co-founder of the company and a successful professional bartender would demonstrate in person qualities of this unrivaled drink.

That’s when I got a request: ”We need to create an invite.“

Company’s brand is very young and don’t have strong visual identity built just yet but it already stands on some interesting elements that are fun to work with. Ginger Mania has its mascot and he’s nothing less than one manic magician! It would be quite boring to send out just plain old paper invite. What better idea might such character have up his sleeve… err, top hat? How about a card trick?

Short time later each invitee found a brownish envelope in his/her post box. Above the picture of top hat it stated “Pick your card”. When opened three cards inviting to the workshop popped out.

There was a pack of cards waiting for all attendees arriving at the place of event. Closer look at it reveled that cards were actually a cocktail menu! Each drink was presented on its own card with a fancy custom hand drawn illustration.

Entertained and educated invitees left the workshop not just with a couple of drinks in their systems but also with a booklet filled with recipes for delicious cocktails.