Brief: B2C campaign focused on students and young people that will single out our inability to learn from events/lessons of history. The campaign that should make young people aware about wider social context of their opinions, judgements and strong beliefs that effect coexistence with ethnic, social, racial and religious minorities. It also should make young people more sensitive and able to recognize signals that might lead to limitations of freedom, promote injustice or extremism.
Our idea: To make print which resemble lottery ticket – it has part you can scrape and find out if you are a winner. We call it Slovak National Lottery, because word "national" and "nation" are often used to cover extremist and xenophobic motifs in public discussion.