Idea: Model Peugeot 208 is made in Slovakia and we call it "Born Slovak". In Slovakia we have very strong tradition in embroidery. To promote this status we ask Mrs. Frgelcová who is specialized in hand embroidery to make the special medium –real-size citylight. From far it can resemble pixalized photo, but it fact it consist of over 64 506 stitches. Take a look :)
Client: Peugeot Slovakia
Agency: Istropolitana Ogilvy
Creative director: Peter Darovec, Branislav Bezák
Art director: Viktória Babjaková
Copywriter: Viktória Babjaková, Rado Olos
Account manager: Barbora Maťašeje
Strategy director: Pavol Minár