CGI and postproduction: Luminous Creative IImaging / Postworks Imaging
Agency: EuroRSCG Amsterdam
This project was created as a promotional campaign for the Citroen C2. Both “Eat Me” and “Kick Me” were shot in Chicago from a helicopter. Later on the word size and shape were decided upon with the help of 3D, which later on were covered with photographic textures, thus creating the different buildings. Lots of space had to be created and many existing buildings moved to allow the Eat Me and Kick Me buildings to be placed.