Boing aims to reduce the pressure and stigma that comes with purchasing a condom. Other brands of condoms have recognisable and prominent packaging, and are often targeted towards an older age group. With the changing attitudes of youths towards sex and the young age of first sexual engagement, there is a need for youths who are sexually active to take steps to be protected during intercourse.
Boing provides a inconspicuous packaging solution for youths who are discreetly sexually active.