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    Three options of boxes were developed, with a nontraditional language. The design is focused on the emotional action of gifting, not using the pr… Read More
    Three options of boxes were developed, with a nontraditional language. The design is focused on the emotional action of gifting, not using the product as the main protagonist but by using icons of traditional gifts made of chocolate shapes. The boxes messages truly reflect the act of an indulgent treat and reinforce the images’ appeal, while the three different versions sign the gifts’ occasion or intention. It is a new way to represent a gift, from Nestlé® to its consumers. Read Less Read Less
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