The following project is the result of a five-day workshop at Iuav University.
The purpose was to create a corporate identity for the VEDE (Venice design excellence) network which represents ten companies that are specialized in various 
areas of the furniture industry.
The task entrusted to us was to create dynamic visual identity that would combine 
all companies in the public eye, that would help strengthen the spirit of cooperation between the companies themselves and invite others to join the network.
During the first project phase we played with the companies catalogs, cutting, pasting, trying to represent some of the values that characterize the aggregation of different companies.
In this second phase we defined some keywords to inspire the creation of four different levels that visually express the values ​​of openness, communication, connection and convergence. Through a software, a shapemixer, every level variable was then mixed 
in 10.000 possible combinations of logos. We selected 66 of them.
Project realized during Welcome Design Workshop 
September 2015 - Iuav University - Venice
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Professors Paolo Palma, Lorenzo Bravi
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Students Elisa Cianferoni, Mayra Mocellin, 
Desirè Sutto, Simone Cavallin
DYNAMIC IDENTITY | welcome design workshop
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DYNAMIC IDENTITY | welcome design workshop

A workshop held at the University Iuav of Venice in which is investigated the power of visual communication in order to represent a network of di Read More
39
564
2
Published:

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