VERINOSA - Genuine Python bags
PROJECT: Brand Identity and Packaging
ROLE: Art Direction and Graphic Design
BRIEF: Python has alway being associated with luxury, Verinosa aim to make this product range available and reacheble to the more sensitive Fashionistas all around the world, and make it an "affordable luxe" . The brand identity has to reflect the impeccable high quality of the products, and at the same time to talk to a target of young independent women looking for effortless exclusivity on trend.
BRIEF: Python has alway being associated with luxury, Verinosa aim to make this product range available and reacheble to the more sensitive Fashionistas all around the world, and make it an "affordable luxe" . The brand identity has to reflect the impeccable high quality of the products, and at the same time to talk to a target of young independent women looking for effortless exclusivity on trend.
SOLUTION: I wanted Verinosa's Brand Identity to be contemporary and fresh, a clean cut design with a feminine and strong touch. This affirmation can be seen in the logo, determined and gracious at the same time, combined with the choice of a marble and black and white watercolor for the patterns. In the branding the primary color is black, refreshed by a beat of Cobalt Blue, that represent for me, effortless elegance and strength.
