Suri is a company that helps its customers to care about all family finance and insurance. The name suri is an abbreviation of suricata (meerkat) which is an animal always looking around, watching and making sure everything is secured and all right. The brief stated the corporate identity needs to be friendly, fun, something not to be afraid of and not looking too serious like most of the insurance companies on the market. This was achieved by use of typeface Ladislav from suitcasetype.com and animating letter 'r' which represents the meerkat's typical movement. The font is geometric and it's rounded shapes evoke friendliness. The colour palette is fresh and partially reflects the environment where meerkats live.
Concept, art direction: Helena Jakoube
Graphic design: Helena Jakoube
Web design, animation: Roman Birickai
Mascots design: external provider
This project was created within Hrivnak branding company.