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Brief for D&AD New Blood 2016
Cruelty-free, vegan skin care brand with a range that focuses on seasons rather than skin type. The customer can choose what they buy based on how their skin behaves, or according to seasons. This way there is no pressure on associated 'oily' or 'acne-prone' skincare and instead, you think of your skin in terms of change and how it evolves thoroughout the year.
Logo, packaging, brand strategy.
