PENNY LANE & CO.

Creative Direction: Anthony Gargano (Owner)

Designer: Matt Roth

To launch his new company, Anthony needed an identity to capture the essence of his brand. The main product, an all-natural peanut butter snack for canines, was inspired by his family dog, Penny. Anthony wanted to embody the playfulness of his pup without minimizing the professionalism of his business, and chose a unique circular packaging for product display. The result was a flexible logo system that can function not only on the product’s packaging, but also on typical branded materials, such as business cards and letterheads.