The market for convertibles is extremely competitive, with hundreds of model racing to take the lead.To distinguish Rolls-Royce Dawn from the competition and bring out its unique personality, we created visuals that broke away from the brand’s traditional black template, highlighting the convertible’s namesake time of day and the orange template of its interior.
Key Visual
We designed carefully crafted invitation cards and eDMs that were delivered
exclusively to high-networth individuals.
Invitation Card
Reception Counter
Communication Walls
Communication Walls
To educate and delight invitees, we created information standees, communication walls and backdrops for photo-taking opportunities.
Backdrop Display for Car Model and Lounge Area
We designed an elegant cover for the welcome gift pack to contain a pair of luxury driving gloves. In addition, we also produced a photo jacket and a promotion video that
showcased the motorcar.
Welcome Gift
Event Video
