Cerne uma nova vida
Em 2009, para a renovação da marca Cerne, estabelecemos as seguintes directrizes:
Preservar os valores da marca:
A madeira maciça como matéria prima de excelência;
O respeito pelo saber e tradição de trabalhar a madeira;
A qualidade;
O respeito pela natureza;
Recriar:
O design das linhas de mobiliário - enaltecer a madeira, o pinho, tornar mais leves os detalhes construtivos.
A imagem da marca - torná-la mais moderna, fazer sobressair os valores da marca e diferenciá-la da concorrência.
Submarca de complementos que animasse e contextualizasse o mobiliário, renovasse colecções mais frequentemente do que as linhas de mobiliário e que partilhasse dos mesmos valores da marca Cerne.
Rebranding Cerne
Branding, Art Direction and Graphic Design
In 2009, renewing Cerne, we established the following directives:
Keeping the folowing brand's values:
Solid wood as excellence raw material;
Respect for knowledge and tradition of woodworking;
Quality;
Respect for nature;
Recreate:
Furniture design - praising pine wood, construction details should be lighter.
Brand's image - making it more modern, making the brand's values stand out and distinguish the brand from competition.
Branding, Art Direction and Graphic Design
In 2009, renewing Cerne, we established the following directives:
Keeping the folowing brand's values:
Solid wood as excellence raw material;
Respect for knowledge and tradition of woodworking;
Quality;
Respect for nature;
Recreate:
Furniture design - praising pine wood, construction details should be lighter.
Brand's image - making it more modern, making the brand's values stand out and distinguish the brand from competition.
Finally, create a sub-brand of complements that liven up and contextualize furniture, renewing collections regularly. This new sub-brand BOA SAFRA would also share Cerne's values.
CREDITS
Art Direction and Graphic Design: Magda Alves Pereira
Product Design: Francisco Cardoso, Luís Carvalho, Magda Alves Pereira
Photography: Patrícia Rego
Art Direction and Graphic Design: Magda Alves Pereira
Product Design: Francisco Cardoso, Luís Carvalho, Magda Alves Pereira
Photography: Patrícia Rego
