How Will Charter's Purchase of TWC Affect Customers?
Companies keep undergoing mergers and acquisitions all the time. But, it is not every day that an industry giant like Time Warner Cable is taken over by another big player, Charter Communications. So, should the customers of the TWC be concerned about the change in management?

The answer is a big “NO”. There is no reason for the customers to be concerned about. Charter Communications will try to make the transition as smooth as possible. It wants the customers to know that things will only get better after the company has changed hands. But, some changes are bound to occur. So, let’s take a stock of the situation and try to understand how the future looks for the customers of TWC.

The Acquisition

Acquiring a new business is quite a complex process. It takes a lot of time for the two companies to reach a mutual agreement, get federal approval, and undertake financial engineering to make the deal happen. For Charter Communications, it took nearly a year to acquire Time Warner Cable. In addition to this, Charter Communications now also owns Bright House Networks, with the entire deal clocking in at a whopping $67.1 billion. Charter already boasts of a 17 million subscriber base to its video content and 19 million broadband users. But after this deal, Charter will become the second largest cable operator in the United States.

What Customers Can Expect?

•    With no Time Warner Cable in existence, the users will see the Charter logo replacing TWC. The new service will be called Charter Spectrum and this will be the first thing that the users will notice.
•    New plans and packages will be introduced and they will definitely be an improvement over the existing offerings.
•    Charter has a plan to offer state-of-the art entertainment experience to its users. This automatically means that the old infrastructure will be replaced by a modern one. Any equipment that does not meet the new standards will be replaced.
•    The transition will be done slowly and over an extended period of time. The whole process is set to be completed by 2018, which is a lot of time.
•    Customers can also expect to receive the new in-cloud services offered by the company. This service has already generated a lot of good reviews.
•    Charter will be hiring new employees, replacing the practice of outsourcing. This is expected to create 20,000 new jobs and improve the quality ofcustomer support manifold. When customers call Charter for customer support, they can soon expect to be serviced by American executives, rather than someone sitting on the other side of the world.
    
What it means?
•    For the Customer
Charter will make all possible efforts to maintain and expand the customer base. The company has promised better picture quality, improved customer services, availability of in-cloud services, and faster internet connectivity. Though the company has promised competitive pricing, the better infrastructure, new employees, and improved quality of services, they all come at a cost, and an increase in the pricing structure may be on the cards.

•    For the Investor
If you are a shareholder of Charter or TWC, can expect good returns on your investment. According to the company’s plans, the improved services will rake in clients, which means more revenues and better performance of stocks. However, at this time, it is not completely clear as to how the company will deal with the old investors, given that it will be spending a lot of money on the new projects. Only time will tell.

Conclusion

Charter Communications has done a good job in communicating its plans to the existing customers and the prospective target base. The deal has generated a lot of positive sentiment and customers are excited about the new offerings from the company. Everything also looks like it is going according to the plan, and that the transition will happen smoothly. But, TWC is a company that has ruled the roost since the 1960s, and Charter has pretty big shoes to fill. Hopefully, the company will exceed expectations.
How Will Charter's Purchase of TWC Affect Customers?
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How Will Charter's Purchase of TWC Affect Customers?

How Will Charter's Purchase of TWC Affect Customers?
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