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    Octopus is a design studio that helps the world’s leading companies build great products. I defined where the studio’s identity placed within the… Read More
    Octopus is a design studio that helps the world’s leading companies build great products. I defined where the studio’s identity placed within the industry, alongside a new brand system. The previous logo had illustrative details that didn’t translate well on digital platforms or at a small scale. These were the primary applications where it was being used, so it became top priority that the new logo retained legibility in these scenarios. The result is a logotype where each letterform is built off a perfect circle. Its understated simplicity gives emphasis to the work being showcased. The S has distinguishable characteristics that reflect coding brackets and the studio’s agile nature. Creative Direction: James Hobbs Photography: Anthony Kerrigan Read Less
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