CLIENT: Design Bridge
BRIEF: Within branded packaging, the beauty category is among the most clichéd: men’s personal care products look like power tools, while women’s remain delicate and ultra feminine. But it’s time to change. According to the evolution of gender definitions, it is now necessary to look beyond old ideas and statements about gender and beauty.
What to do: Create a new-to-world brand for a cosmetic line-up, representing the overcoming of beauty and gender stereotypes.
Before being a brand, Beyouty is a statement of an ideal, which represents the manifestation of your own uniqueness.
The brand wants to prove that nowadays, during this post-demographic society, a human being cannot be categorized through
a binary definition but rather is recognized through all their facets.
Everyone has the opportunity to identify themselves with different styles and in any of their combinations.
In a monochromatic world one can still depict all the possible colours thanks to simple illustrations, which show how such different worlds can coexist in harmony.
Graphic elements serves to represent people and worlds composing our post-demographic society, and show the way it is possible to create balance and harmony even between shapes that are so different to each other.
All the different styles are combined by a neutral palette, that does not impose any distinction.
The packaging is made of 100% organic paper.
Playing with the parallelepiped shape, its frame was deformed slightly stressing each vertex, to create a perception of movement and show more sides simultaneously from every perspective, so that each pack is unique in its kind. The packaging characteristic shape will make the cosmetic line-up differ from all the other products in the shelf.
THANKS FOR WATCHING.