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We created a faux consumer action group "People for the Ethical Treatment of Fingers" to help bring awareness about Roto Grip's new controversial… Read More
We created a faux consumer action group "People for the Ethical Treatment of Fingers" to help bring awareness about Roto Grip's new controversial bowling ball. The focus was to highlight an over the top emotional story about individuals who suffer from the side effects of using the Mutant Cell ball. Since awareness is the first step to prevention, we had fans visit a dummy P.E.T.F. site and developed a contest to have folks share what their mutated hands looked like. Tagline: Don't let this happen to you. take action. Read Less
Published:
"I wanted the Mutant Cell to impress my friends, guess I got my wish."– Sarah, Lansing MI.
"I never thought I'd be so ashamed of having an unbeatable game."– Sancho, San Jose CA.
"High bowling scores great.Beastly hand of mutation,not so great."– Marvin, Hartford CT.
"Sure I roll all kinds of awesome strikes,but now i scare children."– Ron, Dallas TX.