AutoHook powered by Urban Science
I contracted with Digital Rain Inc. to help AutoHook carry their brand forward after a merger with Urban Science. AutoHook is a suite of products that utilizes data to target prospective car shoppers on a dealers website with unique incentives to come into their showroom and test drive a vehicle. The product converts more web traffic to leads and sales than any of it's competitors.
Logo Adjustments
This project was particularly challenging because I had to retain the brand equity of the original product, help people find their way to the new website "drive" include the phrase "powered by urban science," and still find a unique way to set it apart.
Per the client's request the logo chances were minor. The simple addition of the required text was tied together with a wheel mark representing the data that helps dealers funnel in new leads and drives the whole engine.
Website
With the logo ready it was time to build out the new site. The purpose of the site was both to inform, and to drive product demos. AutoHook serves three different markets that each have different needs and priorities, so it was important to break the site down into three different sections to serve each niche market.
Print Ads
Quarter Page ad for trade magazines.
Full spread ad for conference program.
One-sheets for each of the products in the AutoHook suite.
Trade Show
Trade show booth and merchandise.
Trade Show Cabana with merchandise, and complimentary limo graphics.
E-Books
Summer 2016 Digital Marketing eBook.
