The Unity app, released in November 2015, launched across 41 countries in 33 languages, accommodating multiple games to be published to the mobile, tablet and web platforms.
As product owner for the app, I organised and tracked the user stories and sprint backlog for the team.
As game designer for the Be an Artist, I created the Game Definition Document (GDD) for the mini-game.
ECOSYSTEM
At the planning stages, it was necessary to build consensus between Preloaded, R/GA and the McDonald's client team around the approach to managing the game content for multiple countries, in multiple languages and across different franchise content expiry windows.
SCREEN FLOWS
NAVIGATION
HAPPY STUDIO: BE AN ARTIST
(mini-game)
SITEMAP
WIREFRAMES
STORYBOARDS
GAME DESIGN DOCUMENT (GDD)