Live LETTERING
Chat with professional lettering artists as they share their process creating hand drawn typography.
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The studio pitched on a complete broadcast designpackage, encompassing logo redesign, examples of package elements andkeyframes for animated channel idents. Leveraging the checkerboardmotif of the original logo and inspired by Rube Goldberg machines - the rebrand featured animated 'blocks' that transformed andconstructed themselves into 'fun generators' - a metaphor for theCartoon Network brand itself.