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Graphic Design


Trópico é uma produtora audiovisual que aborda questões da sociedade contemporânea e engajamento social em suas produções para web, televisão e cinema. Com alguns anos de caminhada e tendo encontrado sua vocação, eles nos procuraram para desenhar uma marca que expressasse seu modo de ser. Começamos com uma sessão de cocriação onde pudemos visualizar a empresa holisticamente e definir 3 drivers para guiar e inspirar o projeto: trans, abraçar e vozes.


Trópico is an audiovisual production company that approaches issues of contemporary society and social engagement in their productions for web, television and cinema. With a few years of experience and having found their vocation, they asked us to design a brand to communicate they way of being. We started with a co-creation session where we could understand the company holistically and define 3 drivers to guide and inspire the project: trans, embrace and voices.





Com muita pesquisa e sketches, encontramos a solução observando que os trópicos regulam a circulação atmosférica no globo. Desenhamos um logotipo sintético como ponto de partida para a narrativa da marca e um grafismo modular e dinâmico inspirado no vento. Assim, a identidade visual é uma metáfora para a circulação de ideias, leveza e envolvimento que posiciona a Trópico como agente de diálogo e mudança.


Trough research and sketches we found the solution by noting that the tropics regulate the atmospheric circulation on the globe. We designed a synthetic logo as a starting point for the brand narrative plus a modular and dynamic graphism inspired by the wind. Thus, the visual identity is a metaphor for the flow of ideas, lightness and involvement that positions Trópico as an agent of dialogue and change.




Design
Carlos Bauer & Nicholas Pierre

Photos of Business Cards
Maria Mion

Images used at applications
Trópico

Client
Trópico — Diego Florentino, Rudolfo Auffinger

Curitiba, PR — Brazil
2015 − 2016


12th Brazilian Graphic Design Biennial — Branding and Identity category, 2017.
Selected as Graphic Design of the Day at Design and Design.
Featured at For Print Only.
Featured at Abduzeedo.
Featured at Mindsparkle Mag.
Featured at Milk With One Sugar.
Featured at Visualgraphc.
Featured at Design Clever.
Featured at Escape Kit.
Featured at CS.
Featured at SJ33 (China).
Featured at Fivestar.
Featured at Printing New York.
Featured at Favourite Design.
Published in the book Favourite Design Book 2017.




Trópico
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32465
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Published:

Trópico

Branding for Trópico, an Brazilian audiovisual production company that aproaches issues of contemporary society and social engagement in their pr Read more
3147
32465
227
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Copyright Info

Attribution, Non-commercial, No Derivatives

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