Alpino is a factory of colorful crayons was funded in 1933 in Anglés (Girona). The Alpino brand was born in 1942 and moved to Barcelona.

With the emergence of increasingly powerful brands at competitive level, I propose a rebranding based on the following:

The isotype is formed by the tip of a wooden pencil and at the same time a mountain, alluding to the Alps, where Alpino was born. The degradation is composed of strokes of different crayons, referring to the main product of the brand.
To reposition the new Alpine branding, the next campaign is designed:

It is formed by a paper, and the impossible figures of Oscar Reutersvard, drawn with Alpino crayons. The slogan "Todo lo que puedas imaginar es real" refer to you can draw anything you want with the Alpino crayons, even if it's impossible.




Rebranding Alpino
124
424
15
Published:

Rebranding Alpino

124
424
15
Published:

Tools