Alpino is a factory of colorful crayons was funded in 1933 in Anglés (Girona). The Alpino brand was born in 1942 and moved to Barcelona.
With the emergence of increasingly powerful brands at competitive level, I propose a rebranding based on the following:
The isotype is formed by the tip of a wooden pencil and at the same time a mountain, alluding to the Alps, where Alpino was born. The degradation is composed of strokes of different crayons, referring to the main product of the brand.