BOO!
Monsterlicious Fashion for Kids
Monsterlicious Fashion for Kids
This was a uni project with the aim of creating a fashion label for kids in an illustrative way. Since I thought that most parents can relate to the notion that all kids can be like little monsters sometimes, I created cute little monster characters that are used throughout the design.
The project included creating a logo, a website, signage for the store, business cards, a letterhead, envelope & store receipts, labels for the clothing, the car park, bags and a seasonal advert for the store.
The project included creating a logo, a website, signage for the store, business cards, a letterhead, envelope & store receipts, labels for the clothing, the car park, bags and a seasonal advert for the store.
The Logo
I created 9 different monsters that can also be used as signage in the store,
ranging from babies and toddlers, to boys and girls aged 12 years.
ranging from babies and toddlers, to boys and girls aged 12 years.
For the business cards and other applications, a textile patterned background was created
that is used in a variety of soft colours.
that is used in a variety of soft colours.
Envelope and Letter Head
Receipt and Price Tag with size and age
Monster shaped cardboard labels to go along with the price tag, making it easier to determine the age group the item of clothing is meant for, as well as the brands mission statement printed on transparent paper
Shopping bags
Part of the project was to create a seasonal ad for the label
Seasonal Advertising
Website
Online Shop
Car Park
