Mamnoon (ممنون): Arabic word for (thankful), used to express thanks.
Concept:
The brand identity draws inspiration from humble Arabic street cafes known for their easygoing atmospheres. Sitting in a small table with friends, smoking shisha (hooka), watching football and playing a variety of games are common means of entertainment and socializing in the Arab culture. The visuals for Mamnoon's branding directly reflect the simple pleasures of playing cards and tawla (backgammon).
Objective:
Recreate the street cafe experience into a chic, modern and eclectic destination.
A unique cafe located in Seef District with a colorful combination of levant and mediterranean cuisine.