During Diwali, the noise levels go rocketing high. While we think we are spreading joy by bursting crackers,
our best friends go through terrible pain due to the loud noise. So this Diwali, we wanted to put everyone in
the dogs’ shoes and send out a strong message. We made the people experience the noise levels as high
as the dogs do.
Radio
We played loud barking and howling sounds on a frequency and decibel level almost 6-7 times louder than normal to create an impact.
For 20 seconds, they went through what dogs do for more than 3 days.
