FASTY BRANDING 

THE CORE MESSAGE 

Fasty is a web based financial service tool that offers debit to debit cards. Fasty allows to easily transfer money to debit cards of friends and family members.

THE ASSIGNMENT 

consisted of the development of a Visual Identity including Logo design for best presentation in the market, which consists of families, students and foreign workers as end users on one hand, as well as potential merchants of the product as B2B clients on the other hand. 

THE PROCESS 

included the development of 3 different logo and design directions; each direction was based on a different conceptual approach. 

THE FINAL PRODUCT 

is a complete new visual identity, including logo design, app icon and graphic language (typography, colour palette, graphic elements, image style application / photographic language).