Mighty Mug Ad Series - 3 Ads made to advertise the Mighty Mug, a cup that cannot be toppled over unintentionally but can be lifted up easily. The series depicts the emotions possibly felt by people who ruin their electronic devices due to the lack of having a Mighty Mug.
The brief required us to advertise a Kickstarter or Indiegogo product and create a series of print ads for them. We did simple marketing research to discover our insights and appropriate target audience, then went through the ideation process which includes a lot of sketches and mockups. Once we finalised our art direction and concepts, we proceeded to take photos of the visual elements (facial expressions/electronic devices/drink spills) and properly do up the posters in photoshop. The final artworks were then printed and mounted on A2 sized boards.
Out Of Home Mockup #1
Out Of Home Mockup #2
