Takedown
We teamed up with EA to make the new 370Z the first car to be unveiled in a video game. Then to amplify the effect, we treated gamers and Z fans to a branded content series that expanded on the NFS storyline. The machinima-style episodes were laced with secret codes that unlocked exclusive levels and Nissan cars.
We teamed up with EA to make the new 370Z the first car to be unveiled in a video game. Then to amplify the effect, we treated gamers and Z fans to a branded content series that expanded on the NFS storyline. The machinima-style episodes were laced with secret codes that unlocked exclusive levels and Nissan cars.
