TDaP is a vaccine for pregnant women to receive to guard them and their baby from whooping cough. 90% of victims who die from whooping cough are babies under one year old. Whooping cough is preventable with the use of vaccines.
"Small Coffins" is an ominous warning to new parents that without vaccines, their babies face vulnerability to a deadly illness. The campaign exists on social media, where many young moms are finding their misinformation. The campaign's goal is to make new mothers understand how gravely serious it is that they vaccinate their babies.