Rykom Identity Redesign
Rykom sought a redesign of their corporate image. A new logo and website were primary focuses of the project. Their vision for the logo was to reflect their Filipino origin while demonstrating a global professional standard. The overall design of the logomark forms into a circle representing Rykom as a balanced and global brand. The lines forming the circle demonstrate Rykom’s mission of growth and success, while understanding the upward and downward trends of the financial environment. Unity amongst the lines depict the importance of collaboration within the brand where Rykom could not exist without its team and its customers. Together, Rykom and its customers grow and succeed. Rykom’s color palette pays homage to its home, the Philippines, using the national flag as inspiration.