I Love My ZenBook Campaign - ASUS
Case: I was briefed with a new project that was to show the 3 selling points of the ASUS ZenBook as well as the three available colors. I began by sketching and creating a visual identity for the project. Following sketching, I started taking photos and then producing a design that would work for the neccesary mediums. 
Art Direction: Me & Jacob Pihlanen  Photos: Me  Webb: Jacob Pihlanen HTML5 ads: Me & Jacob Pihlanen  Subway motion ads: Me & Jacob Pihlanen

It syncs perfectly with all my services. 
The first key selling point that we were asked to visualize was cloud compatibility. I started by looking at photos of clouds and went shopping for some cloud like materials. After finding some fluffy material at a hobby store I started shooting. Jacob and I then started working on the graphics and created motion graphics for the slogan. The slogan and photo can be seen below.
It connects easily with all my devices
The second key selling point was the computers many pyhiscal ports. We quickly came up with the idea to show all the possible cables plugged in. However we soon found that in order to make the image more visually appealing we needed to color the cables green. We went out and bought some spray paint and started shooting the day after. The results can be seen below: 
Because it's silent
The final selling point was the computers silence. Jacob and I immediately thought of a library. However since we already had a clear visual identity created with the wood boxes and color blocks we decided to illustrate a library with it's most important ingredient; books. The image and animated slogan can be seen below:
The campaign
When we had finished producing the images as well as the visuals we started creating the campaign material. There were alot of online banners as well as retail print ads. Here are some outakes including a video of an out-of-home campaign we were asked to created with a similar visual identity but without the three key selling points. Note that the animated banners below are shown in .gif format which results in some low quality images, but the real campaign used html 5 versions that kept a higher quality. 
I Love My ZenBook Campaign - ASUS
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I Love My ZenBook Campaign - ASUS

A campaign pushing the three key selling points for the ASUS ZenBook.
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