Fête de l'Humanité
Fête de l’Humanité is a major musical and social event in it’s seventy seventh edition. They threw earlier this year a pitch where over sixty projects (agencies and freelance artists) participated. I am very proud of having been chosen to create the latest edition’s poster and core visual that is used throughout all their promotional material. I wanted to depart from the previous posters, by using photography as a primary layer. I wanted to express humanist values through two holding hands, conveying love and respect. As they join, these hands also represent the “V” of victory, on a social, moral and humanist value. In the background, creased paper is used to recall the Humanité’s newspaper activity. The visual had to have this tactile feel to it through the use of paper fabric and the hands. The poster is to be highly visible in Paris public transport and major publications and stores. I hope you like it and that it speaks to you. Art Director / Creative Director: Reza Bassiri for Design @ Euro RSCG C&O.