Mimma Ninni is one of Italy's leading fashion and style stores. The concept store and haute couture boutique has been defining style and new trends for over 25 years.

For the Mimma Ninni Group, I have been curating the in-store music design, created a brand compilation series (with seasonal release in limited editions cds) and the online brand radio and music store. The project has been increasingly successful and the company has strongly reinforced its brand and values. Mimma Ninni has now built a very solid brand and a highly recognizable sound identity.