Honda wanted to communicate the launch of the new Honda Civic through creating an involving new experience that would enhance the Civic audience appeal and reach information hungry and technology savvy consumers.
Using a mobile/smartphone platform we created a whole new and highly relevant customer experience through ‘bringing a brochure to life’ which combined interaction through both online and offline mediums.
Results
Successful integration into 19 European markets for Q1 2012 activity achieved. Strong commercial value now associated with the project across Europe. Over 10,000 downloads of the app across all language versions. With approximately:1 in 3 using the app to ‘Find a Dealer’1 in 3 using the app to ‘Book a Test Drive’
Using a mobile/smartphone platform we created a whole new and highly relevant customer experience through ‘bringing a brochure to life’ which combined interaction through both online and offline mediums.
Results
Successful integration into 19 European markets for Q1 2012 activity achieved. Strong commercial value now associated with the project across Europe. Over 10,000 downloads of the app across all language versions. With approximately:1 in 3 using the app to ‘Find a Dealer’1 in 3 using the app to ‘Book a Test Drive’
