The Wander Tea House brand targets women ages 24-29. Wander Tea House invites the audience to experience true global flavor in a teacup. Brand placement includes a tea shop you might find on the street corner in major cities such as Buffalo, New York. Colors used throughout the brand were inspired by patterns and designs from different countries and their culture.
On the outside of the box, you see a black and white version of a pattern from a particular country but, once you open the box, you get the full, vivid colored patterns. The colors also correspond with the flavors of the tea; rooibos tea, red; spearmint green tea, green; masala chai, yellow. Accents of cultural colors, based on country, were used to add a dynamic to the colors on the packaging.
On the outside of the box, you see a black and white version of a pattern from a particular country but, once you open the box, you get the full, vivid colored patterns. The colors also correspond with the flavors of the tea; rooibos tea, red; spearmint green tea, green; masala chai, yellow. Accents of cultural colors, based on country, were used to add a dynamic to the colors on the packaging.
Idea Process:
Original Thought Process and Design - Design Brief
Sketches #1
Sketches #2
