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    Corporate identity for Mr.Fox. Healthy take away sandwiches, salads, smoothies, cashew milk, à la carte breakfast and lunch. Gluten free, lactose… Read More
    Corporate identity for Mr.Fox. Healthy take away sandwiches, salads, smoothies, cashew milk, à la carte breakfast and lunch. Gluten free, lactose free and vegan options available. Read Less
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Very interesting and fresh project to work on! What is Mr. Fox is about - healthy take away sandwiches, salads, smoothies, cashew milk, à la carte breakfast and lunch. What most important is that they serve gluten free, lactose free and vegan food as well!

I will present small part of a design process.

Interesting fact - one of Mr.Fox co-owners is Karina Krasovicka, owner of super cool Riga brand - Arbooz, that is situated right next to Mr.Fox
Firstly, we were looking for the ideal and suitable head shape
As well as a font for the title.
Once we've found the most suitable one - we started to explore if we want it to keep simple or colored.
As soon as we got first look on the wallpapers - we knew this is the right color combo.



Packaging had to be simple and flat to highlight the product itself.


Menu design is also pretty simple, since we had to fit in all the information in A3 format


I do love those hanging menus. It's the moment where textual design can actually look cool


Interior design is made by Agnes Rudzite


Thank you for your time, folks!

More works here: sergiolaskin.com