The client came to me with the idea/copy about how being an ISO Partner makes you stand out from the crowd. While discussing their concept, I thought about the trope of showing and not telling. We were then able to reduce the amount of text while still conveying the intended message.
This particular campaign saw a 400% increase in lead generation. Building upon the momentum, we then launched successful email and Facebook campaigns. Those campaigns also saw an increase in lead generation.
Client: Sage Payment Solutions
Role: Art direction, design, coding (HTML Email, HTML, and CSS), and production