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    The campaign encourages ice cream fans to release their wild side, empowering them to seize the day and take that extra dose of indulgence that… Read More
    The campaign encourages ice cream fans to release their wild side, empowering them to seize the day and take that extra dose of indulgence that only a Magnum Double could offer: two layers of cracking chocolate with a luscious sauce in between. The Double range comes roaring back with more splendor than ever before and, tapping into taste sensation trends, now features a decadent new Peanut Butter variant to add to its premium collection of Double Chocolate and Double Caramel. The campaign kicks off with the film, “Release the Beast”, produced by Propaganda Productions and shot by award winning director Martin Werner. The song “High Ball Stepper” was written and recorded by the legendary Jack White. The film shows pleasure seekers proudly releasing their beasts when biting into a Magnum Double, with the animals featured representing the metaphor of this fiercer, more empowered persona, which lives within all of us. Read Less
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