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    Dermablend 3D masks skin imperfections so much so that people don't believe it's real and safe. So, to launch a product we created a landing with… Read More
    Dermablend 3D masks skin imperfections so much so that people don't believe it's real and safe. So, to launch a product we created a landing with demo materials. We explained how it works via a 3D presentation, which obviously showed the product's effect and how it worked. We also introduced our "friend": beauty opinion leader Dasha Zolotareva. She was happy to test our product on herself and make a video to show all girls that there is a solution. Finally, everyone who was interested could order the set of Dermablend 3D samples. Within 1 week of ordering the sampling set, we refreshed their memory about the product and offered them the opportunity to buy Dermablend 3D online. And it worked. The campaign showed the real Dermablend 3D effects 
for real users who have real problems with their skin,
 which can be really hidden. Even when many women thought that it was unreal.
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