Land & Sea is a music channel that focused on local indie from Indonesia, the name was created itself with philosophical meaning, between land and sea, there was music just created. I gave this new brand a whole literally graphic universe.
wise, modern, and playful.
In addition to it, all the identity is design around a simple layout system inspired by their main primary logo, so literal and giving a strong statement. Bold and clear typography it's used as the main resource for clear communication but still look quite dynamic.
grid system based on logo