Inspired by the dewy, youthful and “wet” look of models on fashion runways, NARSbare line enhances women’s natural skin without the heavy and tacky feelings of makeup. The original line has already encouraged self-expression and imaginative artistry, so we want to add the versatility to the brand attributes by creating a softer and girlier line.
Since NARS product ranges are mostly a combination of classic, edgy, and sexy look; the brand is missing on a more feminine line, which embraces women’s natural beauty. Despite how strong a woman might be, there is always a delicate, fragile and emotional side to them. We think if the brand can develop a different line for this specific need, it would be able to reach out to more potential customers, who do not necessarily wear heavy and full makeup every day.
In recent years, Korean beauty trend has also been achieving extreme success, respect and served as an inspiration for US cosmetic brands to develop new products. Because of that, we decide to develop Water Cushion Blush, Face Gloss and Dewy Setting Spray, which are some of their most popular products, to help NARS fill its portfolio gap.
A waterproof powder tint for lips. The innovative, powder-to-liquid formula melts once it is in contact with lips, delivering a rich, moisturizing color. It glides on for lightweight, buildable color and is enriched with hydrolyzed collagen for added moisture.
There are four cult-favorite shades to choose from: Gina, Gaiety, 413 BLKR and Orgasm.
With the unique water-enriched texture, this blush blends beautifully and gives skin a natural-looking and dewy glow. Unlike a powder blush, this moist emulsion type blusher infuses into the skin and the unique cushion puff applicator makes it easy to apply. Plus, the hydrating formula is enriched with vitamin E and floral extracts to nourish skin.
There are four cult-favorite shades to choose from: Gina, Gaiety, 413 BLKR and Orgasm.
A clear, non-sticky, liquid face gloss in a sleek tube for on-the-go application that brightens and highlights features. Face Gloss provides a colorless finish and sheen on bare skin or on top of foundation, while its lightweight, vitamin-rich formula nourishes the skin. With very minimal effort, it refreshes dull skin and instantly gives a dewy and healthy radiance.
A milky emulsion that contains humectants to provide soothing hydration and dewy, luminous skin. Can be used to set makeup and refresh skin throughout the day, without buildup or residue, instantly softening and smoothing without streaking or disturbing makeup.
Does not contain high levels of alcohol and fragrance found in conventional hydrating sprays, which can dry out the skin. Ideal for dry and combination skin.
