We worked with Alliance Bank to achieve their 2016 Young Entrepreneurs' Conference campaign identity that ran for 2 months leading up to the event.
Alliance Bank wanted to attract the new generation of entrepreneurs who were young and passionate for their fresh ideas, so we proposed the visual of graphic icons that were "slashed" vibrantly to give it an edgy "look". These graphic icons of items that identified well with local entrepreneurs were then placed around the creatives making it consistent and recognizable throughout the campaign.
Alliance Bank wanted to attract the new generation of entrepreneurs who were young and passionate for their fresh ideas, so we proposed the visual of graphic icons that were "slashed" vibrantly to give it an edgy "look". These graphic icons of items that identified well with local entrepreneurs were then placed around the creatives making it consistent and recognizable throughout the campaign.