Alarabi wanted to strengthen its positioning in the market as being the leader when it comes to providing the crunchiest delicious food… “Crunchy on the outside, soft & delicious on the inside.” With a promise that has been alive since almost 40 years, this TVC is based on a simple fact : There are many ‘impossibilities’ in life… and there is also another impossibility when it comes to “crunchy” food which you can only get with Alarabi oil.