Xocoa chocolates - Pack copies
Laus Gold Branding Award 2004 and D&AD finalist
Laus Gold Branding Award 2004 and D&AD finalist
When Xocoa decided to change its whole image with Mucho Design Studio, I was asked to create a tone of voice and different copies for the new brand, including a website, product names and also texts for their packs.
Side effects: The need to repeat and the tendency to avoid sharing..
Any excess is wrong, but with chocolate it's unavoidable.
Keep in a top secret location, out of reach of unscrupulous undesirables.
Best consumed before it runs out.
Any excess is wrong, but with chocolate it's unavoidable.
Keep in a top secret location, out of reach of unscrupulous undesirables.
Best consumed before it runs out.
