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    adidas Training 2012 is an ipad and iphone app featuring the italian athletes: Valentina Vezzali, Alessandro Matri, Flavia Pennetta, Daniele DeRo… Read More
    adidas Training 2012 is an ipad and iphone app featuring the italian athletes: Valentina Vezzali, Alessandro Matri, Flavia Pennetta, Daniele DeRossi, Martin Castrogiovanni It's a digital catalog showing different adidas SS2012 outfits and videos with training workouts performed and narrated by the 5 italian athletes. My role was to create the initial concept of the apps based on the agency guidelines and design UX, wireframes and User Interface. I also create the Storyboards illustrations, edited and postproduced of the athletes workout training videos and the 4 promotional web videos. Apps were available for download during Q2 2012 on the App Store for iPad and iPhone. Agency: Carosello Lab Read Less
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